Tribals to go online to sell their produce and handicraft

 

The Tribal Cooperative Marketing Federation of India (TRIFED) has started an ambitious initiative to use Tribes India, an e-Marketplace managed by Trifed, to promote products of nearly five lakh tribal producers in national and International Market to give direct benefit to the tribals in rural areas.

Besides Tribes India e-Marketplace, Trifed has also engaged other e-commerce platform where tribals could sell their produce as well as handicrafts.

As a step further in its long-standing partnership with Amazon, which has enabled sellers and artisans to sell Tribes India products across India and the world, and to accelerate the growth of tribal-owned and run handicraft businesses, TRIFED (Tribes India) will now be associated with Amazon’s Seller Flex Program.

This program is intended to share Amazon’s best practices in warehousing, inventory management, and shipping with sellers. With Tribes India now a part of the Seller Flex program, the cost of transporting TRIBES India goods to Amazon’s warehouses will be minimized which will allow our artisans and sellers greater control over their inventory.

With Seller Flex, Tribes India will be able to run its processes from end to end. The support and expertise from Amazon will help empower thousands of artisans and weavers who are part of Tribes India.

“Tribes India, an e-Marketplace for tribals, is an ambitious initiative through which TRIFED aims to onboard 5 lakh tribal producers for sourcing of various handicraft, handloom, natural food products across the country and brings to you the best of tribal produce,” said union Tribal Minister Arjun Munda.

The suppliers comprise of individual tribal artisans, tribal SHGs (Self Help Groups),  and Organisations/ Agencies/ NGOs working with tribals. “The platform provides the tribal suppliers with an Omni-channel facility to sell their goods through their own retailers and distributors, TRIFED’s network of Outlets and e-Commerce partners as well as their own account in e-Marketplace,” the Minister said.

Further to showcase Tribal produce and handicrafts, the TRIFED would connect tribal forest dwellers and artisans with national and international markets. Such launches would further enable the economic welfare of these communities and bring them closer towards

mainstream development. “It is very heartening to know that two more Tribes India Showrooms are opened in Kolkata and Rishikesh. We have to do our duty to make our country Aatmnirbhar,’ the Minister said.

Meanwhile, Ministry of Tribal Affairs is focusing on skill development of tribal artisans to make them more skilled and provide them market for their tribal products. The collection of Pakur Honey is carried out in an eco-friendly manner on a sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees, said a senior officer of the Tribal Ministry.

Trifed Chairman R C Meena said the Federation is striving in its mission to make these initiatives a huge success. It is promoting and doing marketing for useful many tribal products which are not known to others so far. It would also focus on the tribal products produced and gathered by small and marginal tribal groups.

Trifed said the the E-Marketplace would help in engaging a large number of Tribals and Artisans and give them the immediate benefits of online trade. “It will also facilitate B2B trade connecting tribals dependent on Minor Forest Produces and Medicinal plants to large buyers /manufacturers. This, in turn, would help in ensuring livelihoods for the tribal populations of our country and go a long way in making them self-reliant,” The Trifed said.

Other New Initiative by Union Tribal Ministry to promote tribal produce and handicrafts

Two new Tribes India Outlets in Rishikesh and Kolkata: Taking the Prime Minister’s message forward to “Be Vocal for Local” and to promote the livelihood of the tribal artisans through marketing, TRIFED is continuing to expand its retail operations across the country. Two new outlets, Tribes India’s 123^rd and 124^th outlets inaugurated in Rishikesh and Kolkata respectively. Besides stocking products – arts and crafts from all the 27 Indian states, the outlets will  also focus on Van Dhan essentials and immunity boosters – essential products during the ongoing pandemic.

New product ranges from Jharkhand and Chhattisgarh: In addition to these initiatives, two new Tribal product ranges from the states of Jharkhand and Chhattisgarh have been included in the Tribes India product line-up. Tribes India also introduces attractive handicrafts and decorative items, all made by tribal artisans from Chhattisgarh. Besides these, there are spices such as turmeric and coriander powder, pickles and tangy drinks like Imli chuski processed from tamarind in Sukna! 

Pakur Honey:The tribal Santhal community of Pakur District, Jharkhand have set an example by exploring the potential of beekeeping commercially. The collection of honey is carried out in an eco-friendly manner on a sustainable basis by the local youth. Pure Multiflora Honey is collected from a variety of flowers and floras. It is 100% natural made from pollen and nectar collected by bees. Natural Multiflora honey is a good source of anti-oxidants and antiseptic vitamins, nutrients, enzymes and other herbal properties that no other super-food can provide. It will be available in two different tastes, i.e., Karanj and Multifloral (Wild)

TRIBES INDIA joins Amazon Seller Flex program - As a step further in its long-standing partnership with Amazon, which has enabled sellers and artisans to sell Tribes India products across India and the world, and to accelerate the growth of tribal-owned and run handicraft businesses, TRIFED (Tribes India) will now be associated with Amazon’s Seller Flex Program. This program is intended to share Amazon’s best practices in warehousing, inventory management, and shipping with sellers. With Tribes India now a part of the Seller Flex program, the cost of transporting TRIBES India goods to Amazon’s warehouses will be minimized which will allow our artisans and sellers greater control over their inventory. With Seller Flex, Tribes India will be able to run its processes from end to end. The support and expertise from Amazon will help empower thousands of artisans and weavers who are part of Tribes India.

Ends.