Sunday, January 24, 2021

Vardhan urges to counter vested campaign against vaccination drive

by Raman  Pandit


Dr. Harsh Vardhan, Union Minister of Health and Family Welfare of India unveiled IEC posters to address the emerging issue of vaccine hesitancy in some sections of population in the country. The world’s largest immunisation exercise against COVID-19 was launched by the Prime Minister on 16th January 2021. Around 15 lakh healthcare workers have been vaccinated till 24st Jan 2021.
The Union Health Minister reminded everyone of the achievements of the country, the second most populous country in the world. He said, “India is one of the few countries to halt the march of COVID-19 and simultaneously develop a vaccine for COVID, thanks to the leadership of Prime Minister Narendra Modi ji who bestowed his personal attention to get the country rid of the pandemic.” Today, the country is seeing a steady decline in the active cases.
Explaining the role of the vaccination in eradicating diseases, he noted, “The elimination of Polio and Smallpox was made possible by large scale immunization. Once immunized, not only that person is not capable of catching the disease, he/she is also unable to transmit the disease to others thus passing on the social benefit to the larger society he/she interacts with. This was also the logic of undertaking mass immunization of women and children against the twelve diseases under Mission Indradhanush. Vaccination against COVID will similarly create persons incapable of transmitting the disease and eradicate the disease altogether in some time.”
Dr Harsh Vardhan urged everyone to counter the vested campaigns of untruth and misinformaiton. “Let us put a STOP to these falsehoods”, he forcefully said. He appealed to people to seek the correct information from credible and authentic sources such as the Health Ministry, PIB, Ministry of Information and Broadcasting, MyGov website etc. He reiterated  that “Truth is powerful and shall prevail”. And encouraged everyone to share the IEC posters to mulitply the virtuous cycle of truth. 
Commenting on the safety and efficacy of the vaccines, he said, “All eminent doctors of well-known hospitals have taken the vaccine and praised the exercise for its desired end. It is only a handful of vested political interests who are interested in spreading rumour and encouraging vaccine hesitancy among those vulnerable to such propaganda in the population.The paradox is that countries across the globe are asking us for access to the vaccines while a section of our own is fomenting misinformation and doubt for narrow political ends.” He stated that the prominent doctors along with many other healthcare workers within the government and the private sector have taken the COVID19 vaccine, and have returned to their work without any side effects.
Terming the Vaccination Drive as ‘AntimPrahaar’ against COVID, Shri Ashwini Kumar Choubey said, “16th January is a red-letter day for it began the countdown of ending the pandemic. India has taken a revolutionary decision to provide the vaccines at the earliest.” He also appealed everyone to not follow the campaigns of mistruth but help everyone by sharing the correct information.
Shri Rajesh Bhushan,Union Health Secretary, Ms. Vandana Gurnani,Addl. Secretary and MD, NHM, Shri Manohar Agnani, Addl. Secretary (Health), Dr. Sunil Kumar, DGHS, MoHFW and other senior officials were present at the event.
Dr. Balram Bhargava, DG, ICMR, Dr. Randeep Guleria, Director, AIIMS, Dr N N Mathur, Director LHMC, Dr. S. V. Arya, MS, Safdarjung Hospital, Dr. Rana A. K. Singh, MS, RML Hospital and representatives of development partners like BMGF, UNICEF and WHO attended the event virtually.

Sunday, January 3, 2021

Mahatma Gandhi's Khadi goes online to beat Amazon, Flipkart ects....

 


Covid-19 has changed the style of working of Mahatma Gandhi’s pet project—Khadi and has opted to beat the international B2C e-commerce platforms, by launching its own online platform. It has come out with its own e-commerce website ekhadiindia.com something on the lines of Amazon and Flipkart to market its over 50,000 khadi products of more than 500 varieties.

Though it is too early to comment on whether, ekhadiindia.com portal would be able to make any dent to these multinational multibrand e-commerce platform or not, it is a fact that Khadi would now have an international reach of its products which is getting much attraction among youngsters.

·       On October 2, 2020, the Khadi industry surprised many when one of its shops in Connaught Place recorded a sale of Rs 1.02 crore in a single day that too when people were not coming out of the home due to Covid-19 fear.

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Same month, Khadi India launched a unique Khadi footwear using fine fabric like Patola Silk, Banarasi Silk, Cotton, Denim would attract the youngsters. It had set a target to do Rs 5,000 crore business nationally and internationally. The size of Indian footwear industry is approx Rs 50,000 crore which includes exports worth nearly Rs 18,000 crore. Its initial target is to capture at least 2% of this industry that is estimated to be around Rs 1000 crore.

Presently Khadi Industry is one of the biggest employment providers in the country. Its digitization and venturing into e-shopping would help its unique and innovative products to get more acceptance among the young generation. Today Khadi is no more a poor man’s product, but a status symbol among youngsters and rich people. One reason is its unique designs and eco-friendly nature. In its ‘Atmnirbhar Bharat’ mission India has opted to go online to protect the interest of its weavers, artisans, craftsmen, and farmers. It has been promoting its product as eco-friendly and authentic Khadi & traditional village industry products.


The government has made these products available just a click away fulfilling the customer’s need and supply the products at their doorsteps. By doing so India has not only created an ecosystem for withstanding the challenges of Covid but also opened up new opportunities for village artisans to market their products nationally and internationally. The online shopping platform would further boost the rural economy and help it in becoming self-sustainable.

Khadi and Village Industries products are already witnessing a steady rise in its business with a growth rate of around 25 % (as per 2018-19 records). The e-shopping platform would further make natural Khadi India products easily accessible to the new generation consumers, claims the Khadi and Village Industry Commission.


The KVIC has introduced a vast range of products from apparel, grocery, cosmetics, home décor, health and wellness products, essentials, and gifts. Cashing on the growing shift towards natural products, especially by the new generation consumers, KVIC is up for giving it all for repositioning India's legendary brand Khadi. The portal is also an answer to the call of youth demographics who prefer online shopping over offline shopping.





The Key Components of ekhadiindia.com that sets it apart from other online E-commerce platforms:-

·       Exclusively focuses on Khadi and Villages Industries products.

·       Authentic Khadi Trade Mark products will be available only through this portal.

·       It’s built on an ecosystem where any SME/Artisans/ Weavers can directly sell their products thus driving the country towards digital India and “Aatmanirbhar Bharat”.

·       The ekhadiindia.com website is at par with any other modern technology-rich e-commerce portal.

·       Portal has also features of bulk orders and direct sellers registration.

·       A huge platform for all the stakeholders in integration with KVIC/KVIB/PMEGP/ SFURTI/ MSME/ Entrepreneurs and support to new MSMEs/PMEGP Units under the umbrella of KVIC. Here   Institutions/ Units can directly sell/ship products to the customers.

·       Customer care facility; all refund policy.

·       More than 50,000 users can use the Portal at the same time.

·       Social media compatibility.

·       Available in both website and mobile app versions.

·       Digitized Payment ecosystem.

·       Has pan India reach across 1.2Bn+ Population of 2400+ Cities /Towns 25600 from 29 States Last Mile Delivery.

·       Launched with a wide range of 1500+ Products across various consumer verticals.

IMAGES COURTESY:   www.ekhadiindia.com.



Ends.

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