Covid-19 has changed the style of working of Mahatma Gandhi’s pet project—Khadi and has opted to beat the international B2C e-commerce platforms, by launching its own online platform. It has come out with its own e-commerce website ekhadiindia.com something on the lines of Amazon and Flipkart to market its over 50,000 khadi products of more than 500 varieties.
Though it is too early to comment on whether,
ekhadiindia.com portal would be able to make any dent to these multinational
multibrand e-commerce platform or not, it is a fact that Khadi would now have
an international reach of its products which is getting much attraction among
youngsters.
· On
October 2, 2020, the Khadi industry surprised many when one of its shops in
Connaught Place recorded a sale of Rs 1.02 crore in a single day that too when
people were not coming out of the home due to Covid-19 fear.
·
Same month, Khadi India launched a unique Khadi footwear using fine fabric like Patola Silk, Banarasi Silk, Cotton, Denim would attract the youngsters. It had set a target to do Rs 5,000 crore business nationally and internationally. The size of Indian footwear industry is approx Rs 50,000 crore which includes exports worth nearly Rs 18,000 crore. Its initial target is to capture at least 2% of this industry that is estimated to be around Rs 1000 crore.
Presently Khadi Industry is one of the biggest
employment providers in the country. Its digitization and venturing into
e-shopping would help its unique and innovative products to get more acceptance
among the young generation. Today Khadi is no more a poor man’s
product, but a status symbol among youngsters and rich people. One reason is
its unique designs and eco-friendly nature. In its ‘Atmnirbhar
Bharat’ mission India has opted to go online to protect the interest of its weavers, artisans, craftsmen, and
farmers. It has been promoting its product as eco-friendly and authentic Khadi
& traditional village industry products.
The government has made these products available just a click away fulfilling the customer’s need and supply the products at their doorsteps. By doing so India has not only created an ecosystem for withstanding the challenges of Covid but also opened up new opportunities for village artisans to market their products nationally and internationally. The online shopping platform would further boost the rural economy and help it in becoming self-sustainable.
Khadi and Village
Industries products are already witnessing a steady rise in its business with a
growth rate of around 25 % (as per 2018-19 records). The e-shopping platform
would further make natural Khadi India products easily accessible to the new
generation consumers, claims the Khadi and Village Industry Commission.
The KVIC has introduced a vast range of products from apparel, grocery, cosmetics, home décor, health and wellness products, essentials, and gifts. Cashing on the growing shift towards natural products, especially by the new generation consumers, KVIC is up for giving it all for repositioning India's legendary brand Khadi. The portal is also an answer to the call of youth demographics who prefer online shopping over offline shopping.
The Key Components
of ekhadiindia.com that sets it apart from other online
E-commerce platforms:-
·
Exclusively
focuses on Khadi and Villages Industries products.
·
Authentic Khadi Trade
Mark products will be available only through this portal.
·
It’s built on an ecosystem where any SME/Artisans/
Weavers can directly sell their products thus driving the country towards digital India and
“Aatmanirbhar Bharat”.
·
The ekhadiindia.com website
is at par with any other modern technology-rich e-commerce portal.
·
Portal
has also features of bulk orders and direct sellers registration.
·
A huge platform for
all the stakeholders in integration with KVIC/KVIB/PMEGP/ SFURTI/ MSME/
Entrepreneurs and support to new MSMEs/PMEGP Units under the umbrella of KVIC. Here Institutions/ Units can directly sell/ship
products to the customers.
·
Customer care
facility; all refund policy.
·
More than 50,000 users
can use the Portal at the same time.
·
Social media
compatibility.
·
Available in both
website and mobile app versions.
·
Digitized Payment
ecosystem.
·
Has pan India reach
across 1.2Bn+ Population of 2400+ Cities /Towns 25600 from 29 States Last Mile
Delivery.
·
Launched with a wide
range of 1500+ Products across various consumer verticals.
IMAGES COURTESY: www.ekhadiindia.com.
Ends.
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